Promoting your company with free online marketing strategies has never been easier thanks to the range of resources available through the internet. With a little time, effort and creativity you can put your ideas in motion and get your business noticed.
1. Get Published
If you’ve just written an interesting blog post or article then it’s important to get that article seen by as many people as possible. Of course you are going to post it on your website, but it’s also important to promote it through all of your social media platforms – provided those platforms are kept active of course.
Another place to publish top content is on niche blogs that have a lot of traffic. Approach the blog owners with your blog idea and send them samples of your previous work. If your work is of a good enough quality they will be happy to promote your article through their blog as this also encourages more traffic to their site.
In addition, you could contact your local newspaper or a relevant industry magazine and request to have an article published in there as well. If it’s of a good enough quality, there’s no reason why various publications won’t be willing to publish your content.
Posting your content on as many platforms and channels as possible is a fantastic way to ensure you get as wide an audience as possible.
2. Create YouTube Videos
These days, one of the most powerful free online marketing strategies is anything heavily visual. People love something that’s easy to digest, and a video is an interesting, captivating and creative way to promote your business, products or services.
To be an effective free marketing tool, your YouTube video needs to contain a catchy headline with the right keywords. Keep your videos short (maximum 4 minutes) to capture and maintain audience interest and show your expertise in your industry. Finally, end with a strong call to action that will hopefully generate a positive result.
3. Use Social Media
Social media is a powerful free marketing tool. Used by millions of people from across the globe daily, it is a great way to reach out to your target market with ease. With social media, you should make it your prerogative to get people talking. Over time you will become a trusted resource to your followers, which will in turn drive traffic to your website and improve sales.
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